Spammers used to try and encourage personal growth — literally — by using subject lines that suggest you need a bigger, harder, more energetic trouser snake*.

So it’s kinda funny to see a new trend with the subject lines in my spam box: “What a stupid face you have here” and “You look really stupid”. Rather than trying to encourage us or flatter us, they are now using the opposite tack: insult us. I think this will probably work better — no-one likes people to think badly of them and I reckon a few bruised egos or insecure souls will be clicking on those links.

This is briefly amusing, though it does alarm me somewhat to wonder how far this could go. It’s not much of a leap from this to use subject lines that are bullying, intimidating and downright threatening. Maybe if this happens, catching and prosecuting spammers will suddenly become as important as catching terrorists — with all the curtailing of civil liberties that seems to entail.

I shudder at the thought.

*Yes, even you ladies.

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